We’ve heard it once; we’ve heard it all. Build a team, communicate effectively, plan… these are great tips, but when it comes to business success, it is essential to have real solutions that work. And as a disabled parent entrepreneur, you have so many things on your plate - so we’ll save you the time and skip forward to the good stuff - to the business secrets you haven’t heard before. Let’s get into it with tips brought to you by Rad Web Solutions:
An essential part of achieving business success is your branding and an essential part of your branding is your logo. The good news is that these days you don’t have to be a design wiz to create a great logo. You can get help with logo design from Adobe Spark, which offers tons of free logo templates that will help you get started. Once you’ve designed your logo, you can use it across your marketing efforts to create a unified brand that your customers and future customers will come to associate with your business.
Employees are the first to go when the going gets hard. Payroll is one of the top costs you’ll incur in operations, but we’d argue it is well worth the investment. You need the right people on board backing you up and doing their job efficiently. While it's tempting to be penny-wise pound-foolish, don’t go for the least expensive worker, but rather, the most reliable and hardworking one. While this may cost you more, you’ll get a great return on investment. After all, it just takes one great staff member to turn business around!
SEO, or search engine optimization, is one of the most effective online marketing tactics. However, it is severely underutilized. Remember, it isn’t just giant corporations that can benefit from this but the little guy too. Check out this handy guide on SEO basics to generate organic traffic to your web page. And if you don’t have a site set up yet - well, it’s time to get to it. In addition, make sure you’re keeping up to date with algorithm changes to maximize your SEO efforts.
Many new business owners forget to set up the structure of their company when planning ahead. However, as a parent entrepreneur, it is essential to protect your personal (and business) assets when starting a business. An LLC or limited liability company is the perfect way to do so as it protects you against liability, affords more flexibility (excellent for busy parents!), and offers great tax benefits. You can save money on lawyers fees by using a formation service or filing yourself. However, each state has different LLC regulations, so look up the rules in your state or use a formation service before moving ahead.
In today’s social media-fueled landscape, it’s all about marketing. Finding ways to provide value in marketing will be the ticket to success. Consider creating podcasts explaining behind-the-scenes entrepreneurial happenings or collaborate with other businesses in the area for cross-collaboration and increased exposure. Or, if you’re more visual, why not start a YouTube or vlog series? Here, you can take the time to explain your products and services in a better way than if it was just written. Be sure to include content about your unique journey, and about doing business with a disability while raising a child. The more people connect to your story, the more they’ll keep coming back for more.
By marketing through podcasts and videos, you’ll be attracting new customers, driving traffic to your website, and generating new leads to market down the line. You’ll also establish yourself as a brand authority in the local community - which is excellent for inspiring buys (and bumping up your Google rankings)!
Keeping a small business alive and thriving in difficult times is challenging. Whether you own a retail store or a local craft business, you’ve likely weathered some major business storms. And undoubtedly, there will be more to come, including working alongside a disability and parenthood. So use these strategies to stay afloat and bail yourself out when the going gets hard!